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US crayon maker Crayola pledges multimillion-pound investment in UK and Ireland

US crayon maker Crayola pledges multimillion-pound investment in UK and Ireland

US crayon maker Crayola has pledged to invest millions of pounds in the UK and Ireland as part of plans to double its business in the region, as its boss aims to reignite creativity among children and families in the digital age.

The 120-year-old business, which is a subsidiary of Hallmark Cards, laid out a three-year plan that involves the launch of new products and campa...

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