Pub bookings surge by 300% for England’s World Cup kick-off
Pub bookings have surged by almost 300% as fans make plans to watch England’s World Cup kick-off, figures show.
Bookings for pub arrivals up to two hours before England’s opener against Croatia on Wednesday are up 293% compared with the same date last year, with hospitality set for 42% sales boost across the group stage, according to technology provider Zonal.
UKHospitality said the sector benefited “enormously” from major football tournaments such as the World Cup.
England group games at Euro 2024 delivered a 42% sales increase, figures showed, with UKHospitality predicting a similar boost during this World Cup.
Published: by Radio NewsHub