Facebook warned that Instagram won't see immediate fix
Revenue forecasts from Facebook that alarmed investors, fuelling the worst day ever for its shares
This adds to the pressure on its Instagram unit to win over more of the ad buyers that have long found success on the company’s flagship app.
Instagram and Facebook users see about the same number of ads, but Instagram ad prices are half of what Facebook charges because of the limited number of advertisers vying for spots on Instagram, four ad buyers said.
Investors have been counting on revenue from Instagram to overcome stalling usage of Facebook’s core app. But the gap it has to fill has widened sooner than expected.Published: by Radio NewsHub